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Up 50 percent, down 50 percent, and you are not back to zero

A price rises by half and then falls by half. Surely you are where you started? You are not, and the reason catches out shop owners, investors and anyone reading a sale sign.

By the Toolcloak team8 October 20263 min read
In this article
  1. Why the second 50 percent is bigger
  2. How much you need to climb back
  3. Percent versus percentage points
  4. Sale signs and stacked discounts
  5. The formula, once and for all

A share is priced at ₹100. It jumps 50 percent to ₹150. Next month it drops 50 percent. Where is it now? Most people say ₹100. The honest answer is ₹75, and the missing ₹25 is the whole lesson of this article.

Percentages feel like a fixed unit, like centimetres. They are not. A percentage is always a share of something, and the something changes every time the number moves. Once you see that, a handful of strange results stop being strange.

Why the second 50 percent is bigger

The first 50 percent is taken from ₹100, so it is worth ₹50. The second 50 percent is taken from ₹150, so it is worth ₹75. You gained a little and then gave back a lot, because the thing you were taking half of had become larger.

₹100 goes up 50 percent, then down 50 percent
₹100Start₹150After +50%₹75After −50%

The end point is 25 percent below where you started, even though the two moves look like mirror images.

Mathematically it is a product, not a sum. Going up 50 percent multiplies by 1.5. Going down 50 percent multiplies by 0.5. And 1.5 × 0.5 is 0.75. Percent changes multiply, they do not cancel.

Enter the old and new value to get the exact percentage change, up or down.Open Percentage Change Calculator

How much you need to climb back

This is the one to remember. If something falls by a percentage, the gain needed to return to the start is always bigger than the fall. The formula is a fall of x needs a rise of x ÷ (100 − x).

You loseLeft withGain needed to recover
10%₹90 of ₹10011.1%
20%₹80 of ₹10025%
30%₹70 of ₹10042.9%
50%₹50 of ₹100100%
75%₹25 of ₹100300%
90%₹10 of ₹100900%

A small fall is nearly symmetrical. A big fall is brutally one-sided. Halving your money means you must double what is left.

The gain you need to get back to even
After losing 10%
11.1%
After losing 20%
25%
After losing 30%
42.9%
After losing 50%
100%

The bars grow much faster than the losses do. This is why avoiding big drops matters more than chasing big rises.

Percent versus percentage points

A bank raises its rate from 6 percent to 8 percent. News says “up 2 percent”. That is wrong in a way that matters. The rate went up by 2 percentage points. In relative terms it rose by one third, which is 33 percent.

Same move, two correct descriptions
Percentage points+2 points
  • Simple subtraction: 8 − 6
  • Use for rates, shares and polls
Percent change+33%
  • (8 − 6) ÷ 6 × 100
  • Use for prices, amounts and sizes

Both are true. Trouble starts when a headline says “percent” and means points, or the reverse.

Sale signs and stacked discounts

“Extra 20 percent off” on top of “30 percent off” does not make 50 percent off. Each discount applies to the price left by the one before. 100 becomes 70, then 70 × 0.8 = 56. You pay ₹56, which is 44 percent off.

OfferYou pay on ₹1,000Real discount
50% off₹50050%
30% off, then 20% off₹56044%
20% off, then 30% off₹56044%
10% off, then 10% off₹81019%

The order does not matter, because multiplication does not care. But the total is always less than the two numbers added together.

The same trap works in the other direction. Raise a price by 20 percent and later cut it by 20 percent, and the item costs 4 percent less than it began: 100 × 1.2 × 0.8 = 96.

The formula, once and for all

  • Percent change has a direction. From 80 to 100 is +25 percent. From 100 to 80 is −20 percent.
  • Percent difference between two values with no “before” divides by their average, so it is the same either way round. Use it when neither number is the starting point.
  • Percent of a number is simply multiplication. 18 percent of 2,500 is 2,500 × 0.18 = 450.

Questions people ask

If something rises 50 percent and then falls 50 percent, where does it end?

At 75 percent of the start. Percent changes multiply: 1.5 × 0.5 = 0.75, a net loss of 25 percent.

How do I calculate percentage change?

Subtract the old value from the new one, divide by the old value, and multiply by 100. A negative answer means a decrease.

What gain do I need to recover a 20 percent loss?

25 percent. After a 20 percent fall you hold 80 percent of the original, and 100 ÷ 80 is 1.25.

What is the difference between percent and percentage points?

Percentage points are plain subtraction between two percentages, like 6 percent to 8 percent being 2 points. Percent change compares them proportionally, which here is 33 percent.

Do two successive discounts add up?

No. They multiply. 30 percent off then 20 percent off leaves 0.7 × 0.8 = 0.56 of the price, which is 44 percent off, not 50.