UTM Link Builder

Utility Tools

Add campaign tracking to any URL

FreePrivateInstant
Website URL
Source
Medium
Campaign name
Term (optional)
Content (optional)
Full guide, 3 min readUTM parameters explained: source, medium, campaign and naming rules that keep reports cleanRead the story behind this tool →

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History

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UTM Link Builder — at a glance

Build links with UTM source, medium and campaign parameters so you can see exactly where your visitors come from in Google Analytics.

Your details
example.com + instagram
Run
Result
…?utm_source=instagram&utm_medium=social

How to use it — step by step

Your page URL and campaign details.

1

Fill in the boxes

Type your details in the fields. Sample values are already filled in.

2

Build link

Press the button to create the output.

3

Check the result

Review the output and adjust any field if you want to change it.

4

Copy the result

Press Copy and paste it where you need it.

Pro tips

Small things that make the result better.

✦Use lowercase and underscores so reports stay consistent.
✦Source = where it came from, medium = type of channel, campaign = the promotion.
✦Do not use UTM tags on links inside your own website.

Quick facts

Freeno signup, no limit
Instantresult in a moment
Privatenothing is uploaded
Any devicephone, tablet or PC

Frequently Asked Questions

Where do I see UTM data?+

In Google Analytics under traffic acquisition reports.

Is my data safe?+

Yes. Everything runs inside your own browser. Your text, files and images are never uploaded to any server.

Is this tool really free?+

Yes — completely free, no signup, no watermark and no usage limit.

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