UTM Link Builder
Utility ToolsAdd campaign tracking to any URL
FreePrivateInstant
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History
All history →UTM Link Builder — at a glance
Build links with UTM source, medium and campaign parameters so you can see exactly where your visitors come from in Google Analytics.
example.com + instagram
Run
…?utm_source=instagram&utm_medium=social
How to use it — step by step
Your page URL and campaign details.
1
Fill in the boxes
Type your details in the fields. Sample values are already filled in.
2
Build link
Press the button to create the output.
3
Check the result
Review the output and adjust any field if you want to change it.
4
Copy the result
Press Copy and paste it where you need it.
Pro tips
Small things that make the result better.
✦Use lowercase and underscores so reports stay consistent.
✦Source = where it came from, medium = type of channel, campaign = the promotion.
✦Do not use UTM tags on links inside your own website.
Quick facts
Freeno signup, no limit
Instantresult in a moment
Privatenothing is uploaded
Any devicephone, tablet or PC
Frequently Asked Questions
Where do I see UTM data?+
In Google Analytics under traffic acquisition reports.
Is my data safe?+
Yes. Everything runs inside your own browser. Your text, files and images are never uploaded to any server.
Is this tool really free?+
Yes — completely free, no signup, no watermark and no usage limit.
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